Data to GA4

Boost Google Analytics 4 Track ecommerce events by improving your store's connection to Google Analytics (GA4). Data to GA4 tracks 12 different shopping events, allowing you to create detailed conversion funnels and access GA4's ecommerce reporting. Setup is easy with step-by-step instructions. Setup Google Tag Manager. Fast. Our data layer, which collects all ecommerce events, will connect to your Google Tag Manager account. The app will instantly deploy this data layer to every page of your store as well as create the tags needed in your own GTM container. Better data with server-side tracking Data to GA4 has server-side conversion tracking built in. Server-side tracking improves data accuracy by capturing 100% of your conversion events. This allows you to make better, data-driven marketing decisions.