About Funnel Analytics
Boost Google Analytics 4
Track ecommerce events by improving your store's connection to Google Analytics (GA4). Funnel Analytics tracks 12 different shopping events, provides detailed conversion funnel reports, and gains you access to GA4's ecommerce reporting. Setup is easy with step-by-step instructions.
Setup Google Tag Manager. Fast.
Our data layer, which collects all ecommerce events, will connect to your Google Tag Manager account. The app will instantly deploy this data layer to every page of your store as well as create the tags needed in your own GTM container.
Better data with server-side tracking
Funnel Analytics has server-side conversion tracking built in. Server-side tracking improves data accuracy by capturing 100% of your conversion events. This allows you to make better, data-driven marketing decisions.
App Features
▪
Complete event tracking for access to GA4's ecommerce reporting and conversion funnels
▪ Instantly connect our
full data layer to your new or existing Google Tag Manager container
▪
Server-side tracking and attribution of conversions is built-in for greater accuracy
▪ Captures user behavior and marketing attribution data
▪ Collects the data needed to assess your Google Ads performance
▪ View
funnel reports right in your Shift4Shop Online Store Manager
▪ All events can be monitored in realtime or GA4's DebugView
▪ Can collect data for multiple domains
▪ All plans come with a
30-day free trial, so sign up today and test it out